The Facebook-owned app is preparing to launch it's new ad campaign. The ads will look similar to typical Instagram posts.
"We want ads to be creative and engaging," the company said in an announcement. "We want to show ads from businesses that are interesting to you."
The firm plans to tap into user's data in order to provide custom selected ads tailored to the interests of each consumer. This launch could prove successful because of the app's large user base.
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